Burt’s Bees is a leading global beauty brand specialising in natural and sustainably produced goods. Worth was approached by Burt’s Bees to deliver a 6-month pop-up shop in Soho London, test the pop-up as a marketing concept and raise brand awareness.
Over an extended 6-month run, we used the Burt’s Bees pop-up store to assess direct retail initiatives and learn from consumer insights. We experimented with different price points, implemented various promotions and developed new packaging as well as point of sale formats. By the end of the pop-up experience, we presented Burt’s Bees with a summary of our findings, which we used to inform their wider global retail strategy.