Future Food


an event by worth retail

On 21 November 2016, Worth Retail hosted Future Food at the Natwest HQ in London, an event targeted at food and drink retailers looking to grow in the next 12 months. Marcus Fox, COO of Worth Retail, delivered a talk on the omnichannel future of retail, followed by guest speakers from Mastercard, Wagamama, Restaurant Associates and Oppo. The event was chaired by Fraser Tant, previously Head of Marketing at IGD and closed by Alex Johns, CEO of Worth Retail, with a talk on the changing nature of retail. With 150 delegates, 80 brands and numerous aspiring entrepreneurs in attendance, the event was a fantastic opportunity to network with the industry's finest.

SPEAKERS

Worth Retail ● Mastercard ● Wagamama
Restaurant Associates ● Oppo
Future Food | An Event by Worth Retail
“Worth Retail delivered an exceptional event that truly captured everyone in the room and added real value to their businesses. We couldn’t be more pleased to have partnered with Worth in hosting Future Food."

Alan Engledow, Head of Retail & Wholesale at Natwest London
Future Food | An Event by Worth Retail

the concept

Future Food is the fifth event in the Worth Retail and Natwest Accelerate Series. The Series offer a sequence of industry events, which exist to bring together large established brands with smaller businesses to share knowledge and experience. Each event provides an exciting speaker line-up and sets hungry businesses on a path of acceleration.

Future Food | An Event by Worth Retail

why food and drink retail?

Food and drink retail is changing fast. Grocery shoppers now use an average of 4.6 different channels to complete their weekly shopping including supermarkets, convenience stores and online platforms (IGD Shopper Vista). The true challenge for today's food and drink retailers is to deliver seamless brand messages and shopping experiences across a multitude of platforms in a truly ominchannel way.

Future Food | An Event by Worth Retail

the keynote speech

Marcus Fox spent his career working for leading UK supermarket brands before joining Worth Retail to help clients build their operational foundations. During his keynote, Marcus discussed how new demanding customer expectations are creating a need for omnichannel retail. For a summary of Marcus' talk, see the key learning and full video below.

Future Food | An Event by Worth Retail

Marcus Fox,
Worth Retail

1.

Peer review, comment and trust will become a bigger and more vital part of growing momentum behind products and services

2.

Brands will have to deliver to their customers across all channels, at the same time, to be truly omnichannel Remaining relevant to consumers is about maintaining an emotional connection

3.

Service, authenticity and personalisation will become the new battlegrounds for customers

advice to accelerating businesses

Using insights from 20 years in the retail industry, Worth Retail’s CEO, Alex Johns, discussed the fast-paced changes affecting food and drink retail and how brands can adapt to stay relevant. Alex offered tips and advice for retailers looking to grow their businesses. See the summary of Alex's talk and watch the full video below..

Future Food | An Event by Worth Retail

Alex Johns,
Worth Retail

1.

Retailers need a big plan just to stay relevant. The industry is moving too fast to stand still

2.

Having a usable strategy, which is used as a weekly business barometer, is crucial to stay on top of your goals

3.

Direct retail is an excellent opportunity to explore your target consumers

the guest speakers

From digital marketing innovations and selfie payment apps to sustainable farming methods and sugar-free foods, our guest speakers covered a host of issues that modern food and drink retailers face today.

Future Food | An Event by Worth Retail

Elliott Goldenberg,
Mastercard

1.

Fast technological changes are altering our understanding of industries and barriers to industry are being lowered

2.

Everyone and everything is becoming connected and the expectation for personalised digital experiences is growing

3.

Omnichannel retail can be seen in practice through innovations such as cashless retail, smarter checkouts and faster check-outs online

Future Food | An Event by Worth Retail

Andre Johnstone,
Wagamama

1.

Although many businesses are fundamentally sound, consumers are becoming more demanding than ever

2.

Remaining relevant to consumers is about maintaining an emotional connection

3.

The future is digital and it involves integrated brand marketing, a culture of innovation and closer relationships with customers

Future Food | An Event by Worth Retail

Kevin Macey,
Restaurant Associates

1.

There is clear consumer demand for food provenance - shoppers are demanding transparent and accessible information about their food

2.

Foods previously treated as waste products are making an ethical comeback, British veal being the perfect example

3.

Food sustainability and responsible sourcing should be moving high onto producers' agendas

Future Food | An Event by Worth Retail

Harry Thuillier,
Oppo

1.

There is a huge gap in the food and drink sector for healthy yet indulgent goods but these products require extensive innovation

2.

Brands should stay close to the end consumer. If your product doesn't serve your consumers well, there will be little chance of succeeding

3.

Crowdfunding is an effective way of reaching investors and creating a pool of brand ambassadors

the attendees

The event was focused around big ideas and practical recommendations for food and drink retailers as well as restaurant and bar businesses. We were delighted to see representatives from a range of brands including supermarket giants Sainsbury's, Tesco and Planet Organic, restaurateurs Rebel Kitchen, the Azzuri Group and Paul UK and exciting start-ups such as Bol Foods, Ugly Drinks and Pack'd amongst many others.

Worth Retail Future Food

entrepreneurial spark

In partnership with RBS and Entrepreneurial Spark, Natwest run accelerator programmes for entrepreneurs and high growth businesses, offering work space, mentoring and funding advise. We featured 4 of their most exciting food and drink brands, including TrueStart Coffee, OMGTeas, Halo Coffee and Go Faster Food and encouraged delegates to sample their products. Worth Retail always seek to support and grow the brands of tomorrow and will continue our work with Entrepreneurial Spark in the future.

Worth Retail Future Food
“Future Food was a fantastic event. It brought together a lot of different organisations and created opportunities for many of the Entrepreneurial Spark businesses. Many of them actually received introductions which will truly propel them to the next level. Thank you for the opportunity"

Fiona Anderson, Entrepreneur Development Manager at Natwest
Worth Retail Future Food