Pet Shop Boys
The super pop-up
Worth Retail launched a 3-day pop-up shop in Boxpark, Shoreditch to celebrate the release of the Pet Shop Boy’s highly anticipated new album, SUPER.
The Pet Shop Boys, enjoying their 3rd decade on the global music scene with 44 UK Top 40 singles, tasked Worth Retail with creating and delivering a unique way of marketing their new album. Our answer was the result of cutting-edge thinking – the SUPER store was the band’s first ever pop-up shop and only the second of its kind in the UK.
Over 3 days thousands of fans got involved, 1,104 pieces of signed and limited edition merchandise were purchased and SUPER blasted straight to No.1 in the Billboard’s Dance Album charts.
- Brand Experience
- Pop-up design & build
- Store activation
- 8 sales per minute during peak times