worth wins 2
fmbe awards

Lina Jovaisaite
lina@worthretail.com
25.10.16

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Worth wins two awards at the field
marketing and brand experience awards

It’s been an incredible year for Worth Retail. Following 2 nominations from the prestigious Field Marketing and Brand Experience awards, we won in both categories securing 2 excellent awards for our work with the Pet Shop Boys.

Announced as the agency that brought ‘Pop to pop-up’, Worth secured Gold in the ‘Most Effective Tactical Campaign’ category for our 3 day pop-up shop in Boxpark Shoreditch, launched in May this year to promote the release of the Pet Shop Boys’ latest album, SUPER. Beating brands such as M&S Rosie, Rockstar Energy Drink and Hop House 13, it was truly an outstanding achievement to win Gold. Our second winning, a Bronze award for the ‘Most Effective Product Launch’ lost out to some fantastic work for brands such as Fiat 500X and Xbox One, but successfully beat the Samsung S7, Air New Zealand and Bank of China nominations to third place. Find out more about our award-winning work with the Pet Shop Boys here. View our work with the Pet Shop Boys here and watch the video below.