Garnier appoints Worth Retail to
create an Ultimate Blends pop-up experience
Global beauty giant, Garnier, appoints Worth Retail to create a pop-up store in the heart of Soho in celebration of the Ultimate Blends shampoo re-launch. The pop-up, dubbed The Blends' Room, launched on the 9th February at 15 Bateman Street, London.
Free braids, fitness classes and more
Visitors will be invited to experience the latest hair trends by having their hair braided, enter a gif booth to capture and share moments with friends and everyone will receive a beautifully personalised Garnier Ultimate Blends bottle – all for free! But it doesn’t end there – a number of wellbeing and fitness activities will also be available for visitors who pre-book. These will include exclusive Beyonce Barre fitness classes from FRAME fitness studio, and talks from the likes of Hillary Rowland, founder of Boom Cycle as well as fitness blogger Dr Hazel Wallace.
Repositioning Ultimate Blends
Speaking of the project our CEO, Alex Johns, said: "Working with L’Oreal’s Garnier is particularly exciting as it has allowed us to develop a big idea, which skilfully repositions the Ultimate Blends brand. We’ve designed something that is really innovative and will appeal to beauty enthusiasts everywhere!”. To stay up-to-date with The Blends' Room pop-up, Check out their Facebook page.