appoints worth

Lina Jovaisaite

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Truestart appoints Worth Retail
to develop the start-up's brand and retail strategy

Following a meeting at Worth Retail’s Future Food event, the multi award winning coffee start-up, Truestart, has appointed Worth Retail to create a go to market strategy and reinvigorate its brand. Truestart coffee

The Truestart brand

Launched in 2015 by a husband and wife team Simon and Helena Hills, Truestart is the only performance coffee in the world to offer an exact 95mg caffeine boost per serving, providing coffee lovers with a healthy energy boost every time. Truestart is also the official coffee of Tour of Britain and USA Weightlifting. With the founder of Nakd on their board, it is no surprise that Truestart are already ranged in numerous retailers such as Selfridges, Holland & Barrett and Ocado. Worth Retail has been tasked with identifying Truestart’s long-term strategy, reinvigorating their brand and activating their corporate partnerships. Truestart snack bars

The opportunity

Simon Hills, Co-Founder of Truestart said, “From the first moment, we instantly connected with the whole Worth team. Their enthusiasm and creativity is infectious and enabled us to think bigger than we already were. We are hugely excited to be working with Worth and I am looking forward to doing great things together going forward".

Alex Johns, Chief Executive of Worth Retail added, “I'm absolutely thrilled to be expanding the group of entrepreneurs that we work with. Not only do Truestart have a truly disruptive brand with real global potential but Simon and Helena are also a pleasure to work with. I hope this is the start of a really great partnership". Truestart